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Morgan Motor Company Design Visualization Competition Winner

You no doubt will have noticed all the Morgan Motor Company posts we ran earlier this year. They were geared towards the amazing Visualization competition ran in association with Talenthouse, Autodesk, Nvidia and HP. The whole team at Design and Motion got involved with reviews and opinion, so it’s with great pleasure that I introduce one of my picks and Mike’s pick for the overall win, as the winner of the competition. Congratulations to Germano Vieira for this truly stunning piece of art:

PIC SIM studio Germano Vieira Morgan Motor CompanyMake sure you click through to the original image above, so you can view it in all it’s glory. Germano has requested we share the following press release:

Germano Vieira, a Portuguese 3D Artist / Architect, CEO and Founder of PICSIMstudio (Architecture and Design 3D Visualization studio), is the winner of the “Design an advertisement for Morgan Motor Company” competition organized by Talenthouse and sponsored by the Morgan Motor Company, NVIDIA, HP and AUTODESK. This design will be displayed in the Morgan Motor company exhibit at a major automotive trade show and will be featured in a Morgan Motor campaign. It will be also published in the Morgan 3 Wheeler´s official website and in the official Morgan Motors Magazine, MOG, distributed worldwide.

“The concept of this advertisement was to emphazise the importance of the Morgan 3 Wheeler’s history in the design of the 2014 model and to draw attention to its technological evolution.”

For those of you who want to contract this man to do some work for you, here are his details:


For more information about the competition please visit:

Thank you for all the support our readership have provided to this competition. It’s been a lot of fun.


Morgan Motor Company Ad Competition Public Voting

Recently we announced the close of the Morgan Motor Company Ad Contest. While the Judges are making their decision, the public community voting is already underway. Here is your chance to help one of these skilled individuals win a great HP Workstation.

There are about 50 great entries, but one caught my eye and I kept coming back to it

John’s choice for the win

One to drive, one to admire” by David Morgan Stark is my favorite.

I’d do the very same thing. If I had something as gorgeous as that, I’d want to admire it when I couldn’t drive it. The color scheme on the vehicle and in the setting are great and the quality of the rendering is superb. The artist knows his color and lighting, not to mention the setting and concept are sweet. The slogan and byline bring it all together and make this ad a winner in my opinion. Not to mention, I really enjoy looking at the image. It’s beautiful, and I would love to get a breakdown on the software, workflows, and lighting setup used.

David Morgan Stark Morgan Motor Company Ad entry

What are your thoughts on this entry? Does it deserve to win? Does this artist give classes?

Honorable Mention

I did want to make a mention about Tariq Ahmed’s entry: “Leave Everything Else Behind”.

Tariq Ahmed Morgan Motor Company Ad entry

I thought that slogan really set the tone for ‘just jump in and ride’. While I don’t feel that the overall ad should be the big winner, I think the slogan embodied the spirit of the Morgan Motor Company 3-wheeler more than the others.


Mike picks

Technology with history” By Germano Vieira” 

Germano Vieira Morgan motor Company Ad Entry

The legacy in the background (subtlety) and the new in the foreground. The use of the grey to make the car pop is a a nice touch…. clean, elegant, classy. This is my current pick for the win

Uno para manejar, uno para admirar” By David Morgan Stark” 

David Morgan Stark Morgan Motor Company Ad entry

I like this one for how off the wall and different it is, putting a car in a bathroom, brilliant! Would be the perfect magazine cover for something, even if I’m not sure what [ed. perhaps a car?]. The use of red and green wouldn’t be my first choice, too Christmas, but the lighting coming from the window puts the focus on the car.


Scott’s Favorites

Morgan 3 Wheeler. Timeless design, unforgettable experience” By Gus Petrikas

Gus Patrikas Morgan Motor Company Ad Entry
I love the simplicity of this entry and I just can’t help but wonder what is under that cover!?! Such a tease, is it the next Morgan 3 Wheeler?

[ed. I know we’re a bit biased with Gus, but it’s hard not to love his work; beautiful materials and great lighting]
Technology with history” By Germano Vieira” 

Germano Vieira Morgan motor Company Ad Entry

I think this is a really clever use of the rendered car, its composition within the background and the worn folded look. This flyer has been in a school boys trouser pocket for months, I can just imagine him pulling it out everyday on his walk to & from school. It’s the stuff great cars are made of.


Which of these entries will win it? Vote and tell us what you think. We’d really enjoy hearing everyone else’s thoughts and picks.

Here is the link to the Morgan motor Company Ad Competition submissions and voting. Voting ends April 10th, 2014.

Morgan 3 Wheeler Advert Competition – Final Call!

Autodesk 3ds Max Morgan 3 Wheeler RenderingThere are only a few days left to get your entries in for the Morgan Motor Company advertisement competition. There’s plenty of inspiration out there now & a number of tutorials kicking around on the internet. There’s still time to knock out a tidy entry and have a chance to win amazing prizes. Just in case you need some encouragement, here are prizes listed out again:

The grand prize winner will have their design displayed in the Morgan Motor Company exhibit at a major automotive trade show. The winning design will also be featured in a Morgan Motors marketing campaign.

In addition, the winner will receive:

HP ZBook 17 inch mobile workstation

  • $5,000
  • HP ZBook 17 Mobile Workstation with Nvidia Quadro graphics valued at $4,400
  • Exposure for their submission which will be featured on Autodesk®, HP and NVIDIA’s social media channels
  • A feature on Morgan 3 Wheeler’s official website
  • A feature in the official Morgan Motors magazine,MOG, distributed worldwide
  • A signed copy of the book ‘Morgan: 100 Years: The Official History of the World’s Greatest Sports Car’
  • Selection of Morgan Motors branded merchandise

One runner-up (as determined by the Judges) will receive:

HP Z1 workstation

  • HP Z1 all-in-one workstation with NVIDIA Quadro graphics, valued at $4,092
  • Exposure for their submission which will be featured on Autodesk®, HP and NVIDIA’s social media

To help you out with inspiration & tutorials, here are the list of posts we have crafted over the last 4 months the competition has been running:

Design for Morgan Motors Contest Extended

Max Morgan! A Minimalist Guide to rendering in 3ds Max

HP ZBook review – But what does the Z stand for?

Interview with MMC Contest Judge Sean Young of HP

The Autodesk Insight on the Morgan Motor Company Contest

Decide Who Wins the MMC Contest Prizes

As a final dash of inspiration take a look at Kean Walmsley’s post about Morgan’s attendance at the Geneva Motor Show.

There really is no excuse not to get an entry in before 10am on March 26th USA Pacific Standard Time.

We look forward to seeing all the entries, for more detailed information, links to software downloads and access to the datasets for Autodesk Inventor, Showcase and 3ds Max click on the ad link at the top of the page.

Get cracking then!


Decide Who Wins the MMC Contest Prizes

The Morgan Motor Company Ad Contest is sadly coming to a close. You can still get your entry in before the deadline, Wednesday, March 26, 2014. The winner will be announced on May 5, 2014. There is still a lot to do between those two dates.

Voting Starts March 27

One prize, the People’s Choice is centered around your opinion, and not the official judges. The HP ZBook 15” Mobile Workstation and related publicity will be determined solely on community voting. This will take place between March 27 – April 10, giving everyone plenty of time to get involved.

A Preview of Morgan Motor Company Contest Entries

We decided that it would be really nice to look at some of the creativity in the entries so far, and give everyone a preview of some of the best entries involved. The entire Design & Motion team joined in (John Evans, Scott Moyse, Gavin Bath, and Mike Thomas) and had some fun chatting about these wonderful ads.

Ahmed Zidan’s Ad

Ahmed Zidan Morgan Motor Company Ad Contest EntryJE: I thought this Ad page was quite nice; The lighting and early morning fog was beautiful touch to set the scene. It left me feeling like I wanted to be there, driving the vehicle. Plus the material finish and decal preparation was superb. This ad made me want a 3-wheeler more than any other.

SM: Ahmed has styled his 3 wheeler very tastefully. He’s kept the image very clean, thereby letting it speak for itself. It quite cleverly evokes the feeling of speed, with a delicate balance between the modern finish of the coachwork & the old school bleachers in the background. Stunning work Ahmed.

GB: I really like this one. The understated branding conveys the message that you should know what this is without a label, because it is so iconic. Nice soft shadows, the chrome accents look great, and the graphics on the bonnet are a nice touch. The fog and depth of field add great realism.

MT: I really like this one, how the car is coming out of the brightness. The white washout effect and blurred background really make the car jump out of the page. Out of the ones picked here this is my favorite and would have my vote.

Matthew Black’s Ad

Matthew-Black-Morgan-Motor-Company-AJE: I liked the concept of the background setup; the time lapse was well done and added a very interesting feel and keeps drawing me back. However I was disappointed in the lighting on the vehicle. It didn’t seem to jive with the scene setup and somehow seemed to be overwhelmed by the surroundings. Pity.

SM: I think the concept of this image is sound, so it’s quite unfortunate that Matthew got the scale of the 3 Wheeler quite wrong. She’s just too small. That aside, he has certainly composed the image well with respect to his tag line, for that reason I’m quite fond of this entry.

GB: Good concept here, nice layout, but I feel that the image is a bit too busy. The background looks a bit washed out with the white streaks.

MT: Way to busy, to me its an advertisement to tour the UK, not enough focus on the car.

Simon Hurtado’s Ad

Simon Hurtado Morgan Motor Company Ad Contest EntryJE: I think the artist conveyed the sepia toned image with a well matched tagline and scene background. He really brought the sensation of a ‘time gone by’ to bear. I felt however that the black paint didn’t set right in the image. The chrome seemed to fit in the surrounding scene lighting, but the black paint material setup didn’t seem to come alive for me.

SM: It appears Simon took an emotional approach to his ad. I can see this tugging at the heart strings of a few of those long standing members of the Morgan 3 Wheeler team. He’s done a great job reproducing the background and complimented the scene with a basic livery on the car, reflecting the era. My only issue with the image, is the scale of the 3 wheeler being around 10% too small. Also maybe the sepia filter is a bit too strong. Overall though, this is a strong entry from Simon.

GB: Fantastic theme here. I could almost hear the old gramophone playing and see the scratchy, jumpy moving images [ed. well said]. It could be improved by enhancing the front half of the car to make the fine details more obvious. Perhaps some of the shades blend in a bit too much with the background. Overall, a fantastic result.

MT: “Classic Reborn” is the perfect title for this image as it really is retro. I like how they made something new look elegant and classic

Theo Van Oostrom’s Ad

Theo Van Oostrom Morgan Motor Company Ad Contest EntryJE: I don’t know what it is about this ad, but I love it. The scene setup is amazing! The material setup does come alive, and the lighting and background clouds are wonderful. The tagline is off the hook too. A superb ad in my opinion and a hell of a poster. This ad made me want to be on that mountain with the 3-wheeler, or be back at Eglin AFB in the simulator again.

SM: Theo’s concept is wonderful, the rendering of the car is superb and I love the tag line. I just can’t get past the choice of foreground image. No doubt it would have been hard to find something suitable, it’s just a shame because the positioning of the car is too far detached from reality. I would love to see the same thing, but with a winding road coming down the right hand side of the image, and the 3 wheeler parked up on some gravel at the side of the road. It does make my heart race looking at this image though. Theo definitely has skills!

GB: Great render, great colours, great details. I love it except…. I just find the setting too unbelievable. For the “adventurous theme” I would have got more excited by a narrow, winding mountain road.

MT: Out of the 6 here this is the one that is ready for a magazine. Wow, very clever use of the clouds and mountain and the tag line to make me believe that someone actually drove a car to the top of the mountain. This is one of those images that at first you forget that its computer generated [ed: Exactly!!!].

Charlie Rist’s Ad

Charlie Rist Morgan Motor Company Ad Contest EntryJE: The ad rendering was beautiful, and I think that it conveys the 3-Wheeler in a symbolic gesture of … old-world-something that I can’t put my finger on. The scene, rendering, and feeling was well done, but overall the ad came off too plain (for me). The tagline slipped right by though; not the right mood for the image. Overall while it was a well done project, it lulled me into comfort, but did not excite me to buy a car.

SM: Charlie! what a mega image. simplicity at it’s best. The trees cloaked in fog are a master stroke, they add an air of mystic into the ad, which just leaves you wondering if there’s more. Very stylish, and leaves a lasting impact. Well done.

GB: The attention to detail here is awesome. I love the classic details, and the fact that the artist has selected just the right font for the number 3. Together with the brown stripe, the race digit just oozes classic automotive sentiment. I think this has to be my favourite.

MT: Difficult to put my finger on it but there’s something about this one I don’t really like. For some reason it makes me thing of Herby from the 60’s and 70’s Disney movies.

Marco Takx’s Ad

Marco Takx Morgan Motor Company Ad Contest EntryJE: I do like the paint job and customization, but that is about all for me. The material lighting at the front of the vehicle seemed to do well with the headlight visibility, but towards the rear of the vehicle the lighting didn’t seem to match the scene (the upholstery is not quite right perhaps?). The aspect of the beam and the physical headlights don’t seem to match which kept attracting my attention. It’s too dark to convey a message.

SM: Marco’s image highlights the seriously fun nature of Morgan 3 Wheelers. There aren’t many cars which could pull off that kind of livery. Nevertheless, I do wish he had let his imagine run wild a little more.

GB: I like the lighting in this one. The visible beams emanating from the headlights are a nice touch. I’d love to see some more depth, shine and maybe metallic effects in the paint to bring out the realism. The warbird effect is a unique one.

MT: I find this one too dark and the focus brings all my attention onto the teeth


Everyone here had a different perspective on what was important about each ad, and so will the community. I think Talenthouse made a great decision to include the community in this contest. I encourage everyone to go and cast your votes for the winner and give another deserving artist a chance to win a new computer and some well deserved publicity.

Remember, voting begins March 27th. You can get there directly by clicking the Talenthouse’s Morgan Motor Company Contest Ad at the top of this article.


Interview with MMC Contest Judge Sean Young of HP

Sean Young of HP (Worldwide Segment Manager, Product Development & AEC), I love contests. Not only are competitions fun, but they promote wonderful creativity and they have free goodies! The Morgan Motor Company competition is better than most competitions. Why?

  • They supply the model files and software for everyone
  • The prizes are really hot!

I got the opportunity to chat with Sean Young of HP (Worldwide Segment Manager, Product Development & AEC), who is one of the judges in the competition. I thought his insight might prove useful to everyone planning to give the competition a go.

HP and Autodesk

D&M: “Why did HP and Autodesk partner up for this competition; what was the motivation there?”

Sean: “HP and Autodesk go way back together. The competition had been planned for some time. We felt that Morgan Motor Company’s new 3-wheeler provided a great opportunity for the competition. Morgan Motor Company was excited about users designing their new ad. They are an interesting company; they love to help their clients customize their vehicles. Some owners even come into the factory. Everyone really gets into it.”


D&M: “What do you think is special or exciting about this competition?”

Sean: “That’s easy – it’s the prizes. You saw the contest page; a $5000 cash prize. Then we are providing an HP Zbook workstation nicely equipped and includes an NVIDIA graphics card. Also equally valuable is the exposure. Contest winners will get exposure for their work in Morgan Motor Company’s ads, in their magazine, on the web, and other places such as auto shows and so-on. It’s a great opportunity.”

D&M: “What criteria are the judges looking for?”

Sean: “Well it’s detailed on the contest page.” (I was digging for something a bit more personal.) “#1 is the originality of the design concept for the vehicle. What is amazing about this contest is that Morgan Motor Company is supplying the vehicle model for CAD. Users can focus on customizing materials, etc. and making a unique vehicle.”

Sean continued, “Then there is the overall quality of the rendering; overall quality of the ad concept; and the overall quality of the completed page.”

D&M: “What can contestants do to increase their chances?” (again, more digging for that gem suggestion)

Sean: “Knowledge is power. We have provided numerous helpful learning tools on the contest page; start there. Even experts can pick up a thing or two. There is also a link to chat with the experts; you can ask the contest team questions at the bottom of the page. We are very responsive to these.”

D&M: “Can participants enter more than one design?”

Sean: “No, one entry per participant.”

Morgan Motor Company ContestD&M: “What type of ad layout would be preferred?”

Sean: “It can be anything. It doesn’t even really have to be an ad per se. This competition isn’t really about making a great ad. If the people simply want to submit a great rendered customization, that’s fine. Something as simple as the rendering on the contest page is great. “

D&M: “Is there anything else that you’d like to tell folks that are considering those sweet prizes?”

Sean: “It’s super-easy to participate in the contest. We are providing everything you need. It’s still quite simple even if you don’t have much experience. Just open the supplied files, and customize the vehicle anyway you like. We even offer Showcase and 3DS Max files with the model ready to go. You can add decals, new material types; really create an original design. Autodesk even provides a free image editor to complete your ad page; it’s Pixlr. “

Sean’s “tips for success”

  • Think about the overall theme of the ad, something that connects the 3 Wheeler, background/environment, and any graphics/logos/text. Get creative with the theme, and focus on something that inspires you
  • Get creative with the ad background/environment as it is such a prominent element of the ad.
  • Spend time decorating the 3 Wheeler. It’s the focus of the ad, and it should look amazing, interesting, and original.
  • Reference other car advertisements to learn about camera angles and lighting.

How to Get Involved

This competition isn’t really about making a great ad. It’s more about having fun customizing the 3-wheeler in the most creative and original manner. References to all the software you need is provided on the Talenthouse webpage. (Pick the ad at the top of this article to go straight there). Once there, pick the green participate button to get started.


That will take you to the page with all the goods. They even offer Autodesk Showcase and 3DS Max ready files. You can open it up and immediately start customizing. To help you along Design & Motion have prepared an excellent quick start tutorial for rendering the Morgan 3 Wheeler with Autodesk 3ds Max Design. Be sure to check it out & GOOD LUCK!


3Dconnexion GrabCAD Video Challenge

3Dconnexion, manufacturer of the famous 3D mouse line of engineering products, has partnered with GrabCAD to give away cash and hardware worth $5400.

All you have to do is create a video, almost any way you like, showing designers and engineers who don’t use 3D mice, what they are missing out on.

If you don’t have one of these wonderful devices, just partner with someone who does, or borrow one.  It really is simple, just use your imagination and be original.

1st Prize

3DConnexion Free 3D Mouse ContestJust wanted everyone to know this wasn’t just 3D hardware. First prize is $2000 cash AND a SpacePilot Pro 3D mouse (SRP $399). That’s one awesome prize.

There are many more prizes…


Kaspar Kiis, chief engineer from GrabCAD

John Moseley, Director of Global Marketing at 3Dconnexion

and get this….

Al Dean, Editor-in-chief of Direct3D Magazine

This should be hilarious panel. Love to see the judges review these live.

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