Autodesk purchases SocialcamAutodesk announced that it has purchased Socialcam for the small sum of $60 Million USD. Socialcam is a social network that apparently provides video capture and sharing through an online network.

So I gotta ask you, what in the hell do they have that’s worth 60 mil? I looked into it a bit.

The App

  • iPhone and Android spaces
  • 16 million downloads
  • surfaced in 2011
  • Shares to Facebook, Twitter, YouTube, Email, and SMS
  • Video editing
  • Cloud storage
  • Another Free Download

I guess I don’t do enough ‘Video Capture’ to see the 60 Mil in this, however, it has great ratings and seems to be the most popular app to do this type of … activity.

One funny (or not really funny) point was in the Apple app store, the features listed included the following:

“ infrequent/Mild Mature/Suggestive Themes; Infrequent/Mild Alcohol, Tobacco, or Drug Use or References; Infrequent/Mild Profanity or Crude Humor”. I’m not sure if that is hilarious, or really worrisome.

Autodesk’s comment

“Mobile computing, the cloud and social media are improving and changing the way people design, engineer and create projects,” said Samir Hanna, vice president, Autodesk Consumer Group.  “Video is an ideal medium for professionals and consumers alike to communicate and share their design ideas.  We are excited to have Socialcam join our growing portfolio of applications, services and communities for digital art, personal design and fabrication, home design and entertainment.”

…as stated in the Autodesk press release.

My thoughts

I suspect that, after looking at Instructables, Autodesk will live up to it’s promise to support existing Socialcam customers, and keep the product alive. I do however see possibility where the technology gets squeezed into Autodesk 360 and possibly a not-so-distant platform like BIM360, where the fast video sharing over the cloud would be really useful.

What’s next?