Autodesk Price IncreaseAutodesk recently announced that a ‘moderate’ price hike is planned for its North American customers as of August 1st, 2012. This includes subscription members as well. The news apparently been advertised since May 7th, 2012.

The company stated that further modifications would be made to their upgrade policies and pricing next year.

Their Offer

Autodesk is offering to upgrade existing customers to selected current versions of their software at todays prices, but by way of a subscription only. It has been advertised to save customers up to 20% off the new prices.

If you read between the lines, this indicates that existing subscribers may see up to a 20% increase in costs. Wow !

What is unclear is how much of the ‘savings’ is being calculated by way of retail to subscription price reduction. The offer was caveated based on suggested retail price. We could hope that means that current subscription users won’t suffer too much.

The offer is good from May 7, 2012 until July 13, 2012.

Here’s the link to the official web site advertisement:


Traffic on discussion boards has been increasingly concerned in the UK, especially over Student upgrade cost models, as well as many 3DS Max users. It would appear that the changes are more broad sweeping than expected.

Steve Johnson picked up on the changes and has had some discussion on his site:

Image courtesy of Autodesk, Inc.