Today, Autodesk announced in a Newswire Press Release that it had acquired the San Francisco based Instructables online community.
Instructables is quirky kind of do-it-yourself online sharing community where you can upload your ideas and DIY projects, and share them with the world. A pretty cool idea for a web site, but if you proposed that Autodesk would make this particular move I would have been skeptical.
The details of the acquisition are undisclosed, however the Instructables team announced that they would all become Autodesk employees.
“Passionate, creative people want communities to support and encourage their endeavors,” said Samir Hanna, vice president of Consumer Products at Autodesk. “As a result of this acquisition, Autodesk will host a unique ecosystem that combines inspiration, accessible 3D software tools and fabrication services so anyone can be empowered to express themselves creatively.”
(excerpt from the Newswire Press Release)
Sure, everyone wants encouragement for their endeavors, that’s why there are so many bloggers probably. I like the community thing because everyone has some kind of idea, but often no real way to connect the dots. You can take the bits and pieces and do anything you want with a little creativity. It’s a great outlet for all that creativity.
The Instructables site, however I do NOT like. It feels chincy with all the limitations until you JOIN and the ads are worse than a pack of mosquitoes. Sure it connects great thinkers with each other, but anytime you make it painful to browse a community’s public offering in order to coerce people to join, I’m pissed and I don’t want to go back. To their credit, I did like the Aquaglove and a Dachshund thing. That was cool, and I have to try it.
Autodesk seems to be plotting a very detailed course of wrapping their entry level design and expressionistic tools into community based solutions. You may remember the recent Pixlr deal as another example. It will be interesting to see what they do with this. What I hope is that the results are as professional as all the rest of their pursuits.
I think it would be fun to put the pieces together and plot out the logical next steps in the Autodesk Community Acquisition strategy. Anybody wanna give it a guess?