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The Autodesk Insight on the Morgan Motor Company Contest

Marion LandryRecently we interviewed Sean Young of HP regarding his take on judging the ongoing Morgan Motor Contest, and what we needed to do in order to win the $5000 cash prize and the HP Z-Book workstation that are up for grabs. We understand that the rules and criteria of the contest are well established, however we wanted to get a feel for as many of the judges’ personal perspectives that each entry would be reviewed through. We got the opportunity to speak with Marion Landry, Technical Marketing Manager at Autodesk, and Chrysoulla Srabian, Marketing Manager, Cross Industry, who told us what was important to them, and what was going on in their camp.


D&M: “How has the contest been progressing?”

Chrysoulla SrabianCS: “We’ve seen almost 45,000 page views, and we’re watching the progress on Facebook (Autodesk’s 3ds Max & Showcase Facebook Pages), as well as on the Autodesk Area site.”

D&M: “What key factors are important to Autodesk when judging these entries?”

ML: “It’s mainly an advertisement for a Morgan Motor Company. We want to see creative ways of using the 3-wheeler. The model is completely customizable; stickers, materials, overlays, you can go wild and get really creative. For me, it is interesting to see how software can be used creatively to achieve this. But the competition is not just about each software but also about art direction and 2D design. Don’t forget, Pixlr ( Autodesk’s online image editor) is available for completing the ad layout. It’s a well-rounded 2D and 3D competition.

ML: “There are a lot of images available in Morgan Motor Company’s magazine ‘MOG’. Contestants can get a lot of inspiration from these. The ad doesn’t have to be just one rendering, it can have multiple slides with sporty and contrasting customization of the vehicle. If the contestant isn’t the best at rendering, they could use this approach to really bring out just how customizable the vehicle is.

D&M: “After speaking with Talenthouse, It was my impression that this was primarily an ad. However I started to get the feeling that it was more about the rendering. How do you feel about this?”

ML: “The ad will have a life of its own and will continue on beyond the extent of the contest. Rendering is a tool to be used to create the ad [as are the other processes required to make the ad]. Ask yourself: “Can Morgan Motor Company use this to promote their vehicle?”…Yes, then Bingo! It’s not just the rendering, but a photo-edited product, so tweak it! Some contestants might be first time trial users of the software trial, but have great strengths in advertising.

CS: “Big automotive companies use high complexity visualization and rendering platforms to produce their products. As with so many things, the Morgan Motor Company does not conform to the typical automotive design process. Morgan Motors is still family owned and it is a smaller company. As with all of their cars, the design workflow for the Morgan Motors 3-wheeler is more similar to your more typical product design process. The contest as a result is more approachable by people in many industries. Morgan Motor Company appreciates creativity and we are all looking forward to seeing the same type of excitement with creativity from a broad spectrum of people in the final ad.”

D&M: “Did you have anything else you wanted potential contestants to know about the contest?”

CS: “Autodesk works with some really cool brands; big names. Running the old 3ds Max Design Hero contest, I loved the ability to showcase the talent of artists that haven’t quite ‘made it’ yet. Many of these people have amazing skill and create beautiful work. In this new contest format, we can connect these artists with companies like the Morgan Motor Company. We really love this aspect, we applaud Talenthouse for their crowd-sourcing approach; taking a community of artists and connecting them to the world.”

Autodesk’s Area Site

clip_image001Autodesk’s Area site has always been one of the most informative product related sites I have found. Marion posted the Morgan Motor Contest ad page on the Area site, and has received a huge response in the comments there.

She spends a good amount of time answering questions including technical issues about using the software. The image to the right is an example that she posted helping someone applying a decal in Autodesk 3ds Max Design. She also provided close up images of the 3 wheeler to help contestants understand the Morgan 3 wheeler in more details if they plan to add small missing components Contestants should definitely check out these links to get some really great ideas and technical assistance using the software.

Link to the Area’s News and Announcements Post about the Contest

Marion’s Tips for Success

Marion has posted a design FAQ on the Talenthouse site in order to help contestants with their entries. She discusses design, rendering, and contest concerns. It is a really good piece that everyone should read, with image examples and a lot of good information. She also adds tips and tricks for Showcase and 3ds Max Design on her YouTube channel.

Additionally she pointed out a link there to a step by step video guide for the contest put together by Sean Young, which is another great resource*.


There is definitely more than one way to approach the contest. I was quite relieved to hear Autodesk’s perspective on the contest, and how it’s not only the rendering, but more importantly it’s an advertisement for Morgan Motor Company. From what I have learned it really does not matter how good you are with the software, or how creative you are with the customizations. If you can capture Morgan Motor Company’s passion for the car and their customers, and bring that to the world in an inspiring advertisement, you are definitely on Marion Landry’s radar. I’m betting if you nail that combination, you’ll be a hit with all the judges, including the most important one, Morgan Motor Company.

*Don’t forget to make use of Design & Motion’s quick start guide for rendering Morgan 3 wheeler’s in the wild, if you are a late starter in this competition then our tutorial is a perfect place to start.


FORE! CFD just went mainstream

A couple of weeks ago John & I got to Interview Autodesk Product Marketing Manager, SimulationLuke Mihelcic. Some of you will have read about Autodesk’s launch of Autodesk Flow Design. Some of you may have even seen it feature as part of the Super Bowl. I don’t know about you lot, but we were pretty impressed that Autodesk managed to feature so prominently as part of the jewel in the crown of America’s greatest past time (some might say). Luke did an incredible job of fielding alternating questions from New Zealand and Florida simultaneously, while we all had fun doing so. Anyway, let’s crack on with the goods shall we?

Note: This interview wasn’t recorded unfortunately, so Luke’s responses have been paraphrased throughout.

Autodesk Inventor Flow Design FORD Pickup

D&M: Why didn’t Autodesk Flow Design get a standard Autodesk Simulation name?

Luke: With Autodesk Flow design we are targeting the designer market, rather than the traditional simulation audience. Flow Design is very similar to Autodesk Simulation DFM (Design For Manufacturability) in the sense they are both purpose built with a narrow focus. It does one thing and does it very well. Not only do we have the standalone version, but both Inventor and Revit have Add-Ins. This introduces a familiar ease of use and level of feedback appropriate for an associate degree level individual and maybe an engineer. Additionally it’s very geometry tolerant, unlike full blown simulation tools. With this in mind it’s quite likely Flow Design will mostly be used for mechanical or architectural products. That’s why simulation isn’t in the name, it’s more about helping to guide the design & make sure the basic design specifications are being met at an early stage. I know one of the things we want to do is build purpose built tools for specific applications, so don’t be surprised if you see more purpose built tools.

D&M: Is there a cost benefit?

Luke: Cost benefit is tough to measure, but there definitely is one. For example, you currently do wind tunnel testing.  Every time you do a different configuration, you are charged for that configuration.  With Flow Design, however, you can reduce the number of physical wind tunnel tests by optimizing your design and possible configuration before you go to the testing facility.

In addition, you’re not doing any wind tunnel testing or conceptual design simulation. A problem with design later in the development process causes you to have to re-work it when it’s more expensive. Had you used Flow Design early in the process, however, you could have optimized the design and reduced the amount of design re-work.

D&M: Is Autodesk changing tack slightly with this? In the sense that this tool seems more appropriate for pre-design, whereas the full blown simulation tools are more appropriate for post design validation?

Luke: We’re not changing, but adding a new tactic instead. We’re trying to create a new audience since no one is creating these designer level tools.

D&M: How are you making it easier to understand the results?

Luke: Flow design basically just gives you lift & drag results. As long as you know what they are, you can look at what those mean & look at changing the design to alter those figures. One of the most powerful aspects to Flow Design is the CAD application integration. This translates to the ability to adjust the design and receive immediate feedback. Ideally designers don’t want to wait for a simulation to run, so that feedback needs to be fast and Flow Design doesn’t disappoint. As you play around with the design and see the result of those changes, it builds your understanding of the results, it teaches you to recognise better results. So in that respect, the visuals give you the lion’s share of the feedback for those who don’t understand that as much. For example, you might want to try to limit recirculation & streamline flow etc… It’s really about the visuals, just like DFM.

D&M: This brings up the next question nicely… Is the solver desktop based?

Luke: Autodesk Flow Design is not a cloud solving tool, it runs extremely fast locally. The development team have done a lot of creative things under the hood to achieve this. In most cases the product videos on our website & around the web are showing the tool running on a standard mobile workstation!

ANSYS Fluent & Autodesk Flow Design comparison

D&M: Have you done any benchmarking of this solver against wind tunnel results?

In terms of validation documents, you can access those materials here.  In addition, Luke wanted to pass along an even more detailed PDF with links to relevant information.

D&M: The validation document makes for interesting reading. It really is impressive how close Autodesk Flow Design is relative to highly respected & much more costly CFD software.

D&M: Is there any reason why this didn’t go straight onto the 360 platform?

Luke: Project Falcon was developed as an Autodesk LABS tool almost a full year before we had any cloud simulation tools. That said, we wanted to create tools that work where designers are using them now, and that is currently on the desktop. As designers and our target audience migrate to the cloud, however, we will re-evaluate how we want to deliver Flow Design.

D&M: What enhancements have been made since Project Falcon and prior to full release?

Luke: Most of the enhancements were within the User Interface. This started out as a very successful Labs project, but when people are being charged money they have difference expectations, so we added some polish to fulfil those. Performance has also been greatly improved, it’s pretty amazing seeing it running inside Autodesk Inventor. With regards to functionality, there aren’t any new tools, it’s still all about wind speed & direction.

D&M: Does it handle multi fluids? Such as water & air flow analysis for marine applications?

Luke: There have been a few requests for multi fluids. But it’s air only at the moment. The challenge with water, is most people want it to be free surface, which is a whole ‘nuther ball of wax, it really is full blown CFD. Plus it doesn’t really fit the target audience. The person wanting to do free surface simulation is probably a full blown engineer or analyst. So we probably won’t see that coming. In addition it’s purely external airflow, so it’s no good for pumps etc.

D&M: Which area do you see this specific focused approach to simulation being used next?

Luke: Designers already have crazy ‘early on’ tools already, such as the Force Effect group of applications. We really want to make sure we have the right tool, for the right person, at the right time in the design process. We have done a really good job hitting people with mid-range tools & then full on high end SIM tools with CFD & Mold Flow. We will probably start to see ‘point tools’ to address the gap between Pre-Design and Post-Design, along the lines of tools seen in Inventor Professional, DFM & Flow Design are recent examples. This is how I see the really high level general road map.

Autodesk Simulation DFM

D&M: How have users reacted to the Inventor Add-in vs the standalone application?

Luke: The functionality is identical between the two. The add-in allows real-time modification, whereas the standalone application extends Flow Design out to Non Inventor and Revit users. The feedback has been hugely positive, especially in relation to how geometry tolerant it is. You just don’t have to clean up geometry, there’s no mesh for the user to deal with, and you just run your simulation.

D&M: What kind of adoption have you seen?

Luke: Well that’s to be determined. We will see more clearly once the Labs project expires.

D&M: Which industries are most prevalent?

Luke: With Autodesk Revit having an Add-In, the AEC industry can study any adverse effects of their designs. Of course there’s a lot of opportunity within the automotive industry, such as people making components and after-market parts. A lot of start companies would likely find this useful. The Morgan Motor Company is a great example of a company that could benefit in the early stages of their designs.

Autodesk Revit Flow Design City high rise simulation

D&M: So what does it cost?

Luke: $35 USD per month, or $210 per annum. We’re only offering term licenses which can only be purchased on our e-store. At this stage it’s only available in English. Unfortunately there’s a technical issue preventing us from selling it in Brazil at this stage. Our team is working on resolving it ASAP.

D&M: What support is available for Flow Design?

Luke: Basic support is included which will primarily be executed via email and the Autodesk support forums.

D&M: Thank you for taking the time to talk to us Luke, as always it was a pleasure!

Design and Motion have been given access to Flow Design, so we will setup it up and take it for a spin. Keep an eye out for a post in the next couple of weeks.

To cap off this interview, take a look at Flow Design in action at Super Bowl XLVIII in the videos below:

What does everyone think about this Designer tailored approach to simulation? Let us know in the comments below.

Special thanks to the Autodesk PR team for choreographing the supporting information for this interview.


Interview with MMC Contest Judge Sean Young of HP

Sean Young of HP (Worldwide Segment Manager, Product Development & AEC), I love contests. Not only are competitions fun, but they promote wonderful creativity and they have free goodies! The Morgan Motor Company competition is better than most competitions. Why?

  • They supply the model files and software for everyone
  • The prizes are really hot!

I got the opportunity to chat with Sean Young of HP (Worldwide Segment Manager, Product Development & AEC), who is one of the judges in the competition. I thought his insight might prove useful to everyone planning to give the competition a go.

HP and Autodesk

D&M: “Why did HP and Autodesk partner up for this competition; what was the motivation there?”

Sean: “HP and Autodesk go way back together. The competition had been planned for some time. We felt that Morgan Motor Company’s new 3-wheeler provided a great opportunity for the competition. Morgan Motor Company was excited about users designing their new ad. They are an interesting company; they love to help their clients customize their vehicles. Some owners even come into the factory. Everyone really gets into it.”


D&M: “What do you think is special or exciting about this competition?”

Sean: “That’s easy – it’s the prizes. You saw the contest page; a $5000 cash prize. Then we are providing an HP Zbook workstation nicely equipped and includes an NVIDIA graphics card. Also equally valuable is the exposure. Contest winners will get exposure for their work in Morgan Motor Company’s ads, in their magazine, on the web, and other places such as auto shows and so-on. It’s a great opportunity.”

D&M: “What criteria are the judges looking for?”

Sean: “Well it’s detailed on the contest page.” (I was digging for something a bit more personal.) “#1 is the originality of the design concept for the vehicle. What is amazing about this contest is that Morgan Motor Company is supplying the vehicle model for CAD. Users can focus on customizing materials, etc. and making a unique vehicle.”

Sean continued, “Then there is the overall quality of the rendering; overall quality of the ad concept; and the overall quality of the completed page.”

D&M: “What can contestants do to increase their chances?” (again, more digging for that gem suggestion)

Sean: “Knowledge is power. We have provided numerous helpful learning tools on the contest page; start there. Even experts can pick up a thing or two. There is also a link to chat with the experts; you can ask the contest team questions at the bottom of the page. We are very responsive to these.”

D&M: “Can participants enter more than one design?”

Sean: “No, one entry per participant.”

Morgan Motor Company ContestD&M: “What type of ad layout would be preferred?”

Sean: “It can be anything. It doesn’t even really have to be an ad per se. This competition isn’t really about making a great ad. If the people simply want to submit a great rendered customization, that’s fine. Something as simple as the rendering on the contest page is great. “

D&M: “Is there anything else that you’d like to tell folks that are considering those sweet prizes?”

Sean: “It’s super-easy to participate in the contest. We are providing everything you need. It’s still quite simple even if you don’t have much experience. Just open the supplied files, and customize the vehicle anyway you like. We even offer Showcase and 3DS Max files with the model ready to go. You can add decals, new material types; really create an original design. Autodesk even provides a free image editor to complete your ad page; it’s Pixlr. “

Sean’s “tips for success”

  • Think about the overall theme of the ad, something that connects the 3 Wheeler, background/environment, and any graphics/logos/text. Get creative with the theme, and focus on something that inspires you
  • Get creative with the ad background/environment as it is such a prominent element of the ad.
  • Spend time decorating the 3 Wheeler. It’s the focus of the ad, and it should look amazing, interesting, and original.
  • Reference other car advertisements to learn about camera angles and lighting.

How to Get Involved

This competition isn’t really about making a great ad. It’s more about having fun customizing the 3-wheeler in the most creative and original manner. References to all the software you need is provided on the Talenthouse webpage. (Pick the ad at the top of this article to go straight there). Once there, pick the green participate button to get started.


That will take you to the page with all the goods. They even offer Autodesk Showcase and 3DS Max ready files. You can open it up and immediately start customizing. To help you along Design & Motion have prepared an excellent quick start tutorial for rendering the Morgan 3 Wheeler with Autodesk 3ds Max Design. Be sure to check it out & GOOD LUCK!


iPropWiz V6 Released – It’s AWESOME

Last week C-Cubed Technologies launched the next release of the excellent Autodesk Inventor add-in iPropWiz V6, I’m not going to talk about it much within the body of this post since I’ve already written an article reviewing one of the last beta versions. To read the full article please click here. There have been a few subtle changes but nothing too significant. So instead here are a few snippets from the article:


iPropwiz V1

  • 2002 – iPropWiz V1
  • 2004 – iPropWiz V2
  • iPropWiz V3 (Never Released)
  • Late 2008 – iPropWiz 2009 (V4)
  • 2010 – iPropWiz V5
  • 2013 – iPropWiz V6

Scott: When & why did you start iPropWiz?

Sean: I first wrote iPropWiz in 2002 as a VBA macro.  I was tired of users using the wrong fields for properties (Descriptions vs. Title etc.).  It was fairly primitive compared to what we now have.

iPropwiz Role

iPropwiz V6


Scott: How would you define iPropWiz V6’s primary role?

Neil: Practices on how/when properties are filled in are so variable that we can’t tailor it to fit one solution. The ability to make it easy to check & reasonably easy to fill in, is probably the best we can do. Encouraging users to fill in property info at the part level, or in small assemblies is part & parcel of making it as painless as possible.

Sheet Metal & Model Extents

iPropWiz can now export a set of ordered extents (smallest to largest). This is supported for both Model & Sheet metal extents.


I’m extremely excited about this release of iPropWiz. It has solved a number of problems I’ve been wrestling with in my office for years. Not only will it solve some of those problems, the tools it provides will improve the productivity of our own in house productivity add-ins.

iPropWiz is one of those add-ins within the Autodesk Inventor community, of which people consistently wonder why Autodesk haven’t bought it and added it into the product so everyone can benefit. Although, it’s hardly expensive, so there’s really no excuse why every Inventor seat ever purchased, should just tack this onto their initial purchase cost.

During the review of this article with Neil & Sean, Neil revealed that more than 90% of user’s requests had been implemented in this release. This incredible achievement really shows in the product, the more you tinker with it the more you realize just how good this tool is. The ROI this wizardry affords is a no brainer. Go get it & enjoy a veritable productivity jump.

So what are you waiting for go purchase your copy now.


Autodesk CAM | Interview with Carl White and Anthony Graves

If you are reading this, you are probably wondering what is up with Autodesk and their manufacturing program, especially after the recent purchase of HSMWorks. We got to see a preview of what the company was proposing at Autodesk University this past November, but it was little better than a teaser.

I am quite fond of a matured integrated Fusion 360 concept, with visualization, simulation, simplification, and CAM on board, riding a PLM / PDM strata. Notice I did say matured.

What is left unsaid is whether the product will be integrated into the company’s flagship engineering product, Inventor Professional. If so when, and how, and if not, what then?

I was introduced to Carl White in Las Vegas last year. Carl is the Director of Manufacturing Engineering Products at Autodesk. He was kind enough to speak with me on the record about their recent purchase and the new CAM features. He introduced me to Anthony Graves, Product Manager at HSMWorks, who joined in the conversation about the product specifics; well, sort of specific.

Why the sudden change of heart

John Evans: What has prompted Autodesk to move into the CAM industry? Can you address the comments previously made by the company, stating that the company did not want to move into a well-established area?

Carl White

Carl White

Carl White: We spend a great deal of time trying to provide our customers with a complete set of digital prototyping tools. One of the things that we don’t and have not provided is tools for manufacturing.

JE: Within the last two years there has been some turmoil surrounding speculations of why Autodesk wouldn’t make the move. The company has stated that they did not want to create a problem with their partner developers who already develop CAM solutions that work with (and within) Inventor. What are your thoughts now that these partners will suddenly be your competitors?

CW: There is really only one company that has done any real integration in Inventor, and that is SolidCAM (the InventorCAM product). We still value them as a partner, and their solution can still do things that ours can’t.

One of the reasons we chose to go to the market at this time is that the technology and platforms are ready for a change; we see the cloud as an interesting aspect of how we can do some new and different things in the CAM space.

There are lots of partners that we have, such as Vero and Gibbs and others. Every one of those CAM platforms have some specialized functionality….I spent a lot of time researching this market, and what I found that HSMWorks was doing things differently and that their CAM integration was very tightly knit. The people at SolidCAM do that with Inventor, and we’re confident that we can provide tightly integrated CAM as well as they have. I like the way their [HSMWorks] technology works; they thought very differently about the approach, it’s part of the workflow, and we like that.


Anthony Graves

Anthony Graves

JE: With CNC technology tied to a problematic automotive market in the USA, and the continuous expansion of additive manufacturing technologies, what strategy does Autodesk plan to use in order to gain a substantial market-share of the entrenched CAM industry?

Anthony Graves: We recognized that very few companies had been able to deliver a truly integrated CAM product (integrated CAM completely inside the design environment). When you do that, it opens up an entirely new market of users, like designers and engineers. It also introduces people that use traditional, standalone CAM products to design tools inside, for example Solidworks, or in the case of InventorCAM by SolidCAM, Inventor.

Between 20-30% conservatively of a CNC programmers work is prepping the part models for the machine manufacturing process. They are recognizing that no one handles design tasks better than folks like Inventor, Solidworks, etc., an arena in which the CAM companies just can’t compete. Every year the walls between CAD and CAM are coming down.


By integrating CAM into the CAD design environment, we are helping change the roles of designers and engineers into (machining process) prototypers. Furthermore we are opening up the market to a lot of individuals that want to design and start a small business, where there have always been a lot of barriers between them and interacting with traditional manufacturing industry like job shops. They are beginning to say “I don’t want to learn a CAM product, but I know my CAD tool, I just want a CAM product that works like my CAD tool so I can machine these parts.”

HSMWorks in Solidworks

HSMWorks in Solidworks

The reality is that the CAM industry is very mature, where the ‘Veteran CNC programmer’ will be retiring in the next 10-15 years.

For those individuals, you would have to create such a transformative technology in order to get them to drop what they are doing now, where they have made a significant investment in not only in dollars but in building a business process around that technology; that is not a realistic goal.

However a far more realistic goal is to offer an integrated CAM solution for those who are in their mid-forties [and younger] and are currently using products like Inventor or Solidworks, and other design tools.

The larger engineering software vendors have realized the value of integrated solutions, but just over the last 5 – 10 years we’ve started to see solutions for the mainstream users of products like Inventor and Solidworks users, mature to the point where now you have really robust tools. Many of these users are in their late 20’s to mid 40’s, they are open to looking at whether there are advantages to integrating CAM/CAM/CAE into PLM, etc., as well as new technologies. We have done a lot of work with people of ages ranging from middle school to university level, and made the technology accessible in such a way that the products are open to them.

So we are not necessarily competing with the traditional market, as much as we are trying to drive the next generation from integrated CAM to these Fusion type products that I think are going to set the stage for the next couple of decades of design tools.

Carl Bass introducing CAM toolpaths in Fusion 360

Carl Bass introducing CAM in Fusion 360

The Product

So next I asked about product features, and release schedules and was summarily chastened for my obviously ridiculous question, which really means my bribes are not getting into the right hands.

CW: What I will say is what we liked about the HSMWorks product is that it is foundational, that the kernel will function inside Inventor, the same way it works in Solidworks, and that whatever improvement we make to that kernel will be reflected in any technology we integrate it with.

Another thing that is really good about the HSMWorks product is their distributive CAM. They are the first in the market to do this. Today that takes the form of allowing the tool path generation engine to be distributed across multiple machines inside of you network. This allows me to farm out the creation of a tool path and free up my desktop. We are looking at some different ways of doing that, and if you look at what we’ve done with simulation you might be able to draw some parallels.

AG: The reason why we came out with distributive CAM was two-fold. First we recognized that the HSMWorks kernel is a native 64 bit kernel from day one, and it was the first multi-core 64-bit CAM product on the market.

distributive CAM in HSMWorks

Distributive CAM in HSMWorks

With CAM, it’s a little bit of a unique technology, because in CAD, if you make a change to the Model, it may only take 15 seconds for the change to permeate through the entire assembly, but you might have 20 or 30 machining operations that are affected by that design change. Each of those operations requires a tool path calculation to occur.

So by having the ability to distribute the tool path calculations not only across multiple cores on a single computer, but utilise all the available cores on a network, you are able to compress the tool path calculation time down so dramatically that it can literally transform a business, mold and die, aerospace, consumer products; etc. Distributive CAM gives you a glimpse into the future, and Autodesk is going to take that to the next level.

JE: I’d like to discuss post-processing, and how Autodesk intends to make that easier to deal with for the end user.

CW: Post processing is an important part of the programming process and we have a super-strong foundation and a lot of experience when it comes to post-processors and posted code. We are certainly evaluating many different ways of how we can make that process easier for everyone involved in the CNC programming process.

JE: Regarding the Fusion 360 port of the product, will this be the first product released with that technology?

AG: HSMWorks is already out and has been out for 5 years, and we are releasing the 2013 version for Solidworks in Florida right now. As for the new products, the HSMWorks kernel was producing tool paths in the 123D share we did, before the new year.

CW: We are taking the core platform technology and looking at what it takes to put it on top of Inventor and Fusion. I’ll let you draw your own conclusions based on what you already know about the products today.

Later Carl added: We do a lot of testing with the customers. Their feedback shapes the way the product is ultimately shaped. Once we get to a point when we can receive that feedback, then we’ll know more.

JE: Any discussion open to the cost of the product?

CW: Nope.

JE: What about it’s release date?

CW: Nope.

JE: …a season [almost begging at this point]?

CW: [laughter] We want to get this out as fast as we can.

HSMWorks machine simulation in Solidworks

HSMWorks machine simulation in Solidworks

PLM Integration

JE: I am very interested in the Fusion 360 PLM integration, and would like to know more about how the CAM technology will use it.

AG: This hasn’t really been asked up till now in normal circles. The integrated CAM technology is relatively new. Customers who have PLM often don’t consider whether the tool paths are being stored inside the model / design files or as a separate file(s). When looking at implementing PDM inside a manufacturing company, that can be the difference between a thousand files and six thousand files, depending of course on the particular integrated solution. I point this out because within the HSMWorks technology, all the tool paths are stored inside the modeling file. We will continue to use this approach with all of the development we [Autodesk CAM Development] do, because it is an important consideration. When you update the model, ensuring that all the other files are synchronized is a really difficult task if that data is not stored inside the model file.

Closing Thoughts

It is clear that Autodesk has targeted small businesses and designers with the Fusion 360 integrated platform, a transformative product, with those who desire the capabilities and solutions that have for one reason or another been out of reach. While Carl did say that they are “Trying to cover all the bases” and looking into integrating HSMWorks with Inventor, it is clear that the Inventor solution is not on its way to its users at this time (nor will it be the first out of the gate).

Will the Fusion 360 platform mature fast enough to be a viable design tool by the time that the CAM integration is offered to the public? Fusion 360 has a lot of hurdles to cross, so that remains to be seen. However Carl made it abundantly clear that the company expects the next decade to be dominated by Fusion 360 type solutions.

I asked the duo if they had anything to add for the customer base that is waiting pensively, if not hopeful for the new technology to reach them.

CW: This is an exciting time for the company, and we are getting a lot of support for opening up a new market for Autodesk. This is good for our customers and extends the Digital Prototyping vision we have into a whole new realm. We are looking to go fast so stay tuned.

Acknowledgements: I’d like to thank Scott Moyse for his opinions and helping tidy this article up.

AutoCAD WS | An Interview

GPS integration with AutoCAD WS

Early in 2012 I was wondering where Autodesk were going with two very similar products, Design Review Mobile & AutoCAD WS. At the time their functionality & real world use cases were extremely similar.

I decided to have a good look at these mobile and cloud based application by writing a 2 part blog series on the differences between the two.

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